Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
A sophisticated candy store is the idea behind popular sweets brand and boutique Sugarfina. Founders Rosie O'Neill and Josh Resnick happened upon the idea on their third date about five years ago, after watching Willy Wonka and the Chocolate Factory. Fast forward through months of candy tasting internationally, launching as a candy startup in Malibu, a Facebook partnership (its first big break), and a Beverly Hills storefront, and you have a sweets brand that's almost as famous as the faces that are addicted to its sugar.
The word from Union Street is that San Francisco is the next city earmarked for Sugarfina's expansion. New neighbor-to-be Marmalade hints that the sweets brand will move into 1837 Union, the former home of Pavillion De Paris. The brand all but confirms that it's happening this spring on Instagram. So here's to (just about) knowing that those Lucite boxes and Tiffany blue bentos filled with colorful candies will soon be only minutes away.