Bonobos Opens Actual Doors in SF, Abandons Online-Only Model

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After extolling the virtues of selling clothing exclusively online when Bonobos launched in 2007, founder Andy Dunn has opened brick and mortar retail locations in San Francisco and five other cities across the country. Dunn explained that selling his company's bespoke suits and other brightly-colored men's clothing online-only was more expensive than he anticipated, and that he's changed his tune to believe customers get a better experience when they can shop in person. It's a flip-flop—he admits to the New York Times he was "Puritanical" about online-only—but it makes sense. Now, men, at least in these six locales, can get measured by a fit expert and know their size for future orders.

The San Francisco outpost is called Guideshop, and it's located at 55 Grant Avenue on the 2nd floor, where customers can get free consultations and browse merchandise. It's open Monday through Friday 10am to 8pm, Saturday 10am to 7pm and Sunday from 11am to 6pm, and you can book an appointment online.
· Bonobos Founder No Longer Believes in Online-Only Retail Model [Racked]
· Piperlime Isn't the Only E-Tailer Looking at Brick-and-Mortar [Racked]
· All Men's Posts [Racked SF]