A Charitable Model; New Rachel Comey and Tucker Arrivals at McMullen Plus a Sale

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UNION SQUARE— Today at Macy's, Petra Nemcova of Sports Illustrated Swimsuit Issue cover fame, introduced a new perfume called Happy Heart to benefit her Happy Hearts foundation, which has built more than 70 schools in areas stricken by disaster. Nemcova was spurred to philanthropy after the 2004 Tsunami sent her clinging to the top of a tree for eight hours. The model partnered with Clinique to develop the Happy Heart scent. [SF Unzipped]

PIEDMONT—McMullen's big sale on Carven, Rag & Bone, Yigal Azrouel and more continues until the end of the year, plus they have spankin' new merch from Rachel Comey, Tucker, 10 Crosby by Derek Lam, Souchi and lots more. Most definitely worth a trek over the Bay Bridge—or lucky you if you already live nearby. [RackedWire]