Aesop Brings Decadent Products to a Minimalist Space on Fillmore

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Aesop has brought its "exaggerated minimalist" interior design and it's high-end hair and skincare line to San Francisco's Fillmore Street. The Melbourne, Australia-based company opened the new storefront on December 20, and it's a stark respite from the rest of the streets hustle and flash. Aesop chose NADAAA to design its first shop on the West Coast, and the centerpiece is a wall of pine boxes housing the brand's plainly labeled bottles and tubes of potions.

The minimalism, however, ends with the design--the prices are rather decadent. Look for 2 oz. bottles of Sage & Zinc Facial Hydrating Cream with SPF15 for $65, 1.5 oz. of Moroccan Neroli Shaving Serum for $35, or 1.7 oz. of Marrakech Eau de Toilette for $75.00. In all fairness though, their product feel and smell divine! And that's worth a splurge now and then.
· Aesop is the new kid on the Fillmore block! [Refinery 29]
· San Francisco's New Aesop Shop [Dwell]
· Vera Wang Opening on Geary any Day Now [Racked SF]