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Asian women are known for taking skincare seriously, and the Bay Area is home to lots of them. So it makes sense that in the past six months, three beauty brands have orchestrated major product launches aimed at attracting Asian women living in or traveling to San Francisco.
Clarins launched its Shaping Facial Lift Collection at an exclusive event at the Asian Art Museum last fall. South Korean luxury skin care brand Sulwhasoo also tapped the Asian Art Museum for its company launch. And a Japanese skincare line called Tatcha also recently began pinpointing San Francisco as one of its most important markets.
The marketing smarties at these companies know that San Francisco sees a huge number of Asian tourists from Japan and other Asian countries who like to shop when they come here, and that we also have the oldest and one of the largest Chinatown neighborhoods in the country. And it doesn't hurt that there are plenty of women of all ethnic backgroudns with disposable income to drop on beauty products.
Watch out for another Clarins launch in San Francisco this spring: Double Serum, which they say will be the biggest launch in the company's history.
· Bay Area a Skin-Smart Beauty Network [SF Gate]
· Sulwhasoo [Official Site]
· Tatcha [Official Site]