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Fueling Fashion

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Investors are getting pickier about the startups they're willing to fund according to an article yesterday that echoed a sentiment circulating through Silicon Valley for months post Facebook's disappointing IPO last year. Startups, including fashion-related e-commerce, need to rely less on acquiring users through Facebook and Twitter and find an independent way to engage users. They also need to spend the money they've already raised wisely. [New York Times]