Fueling Fashion

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Investors are getting pickier about the startups they're willing to fund according to an article yesterday that echoed a sentiment circulating through Silicon Valley for months post Facebook's disappointing IPO last year. Startups, including fashion-related e-commerce, need to rely less on acquiring users through Facebook and Twitter and find an independent way to engage users. They also need to spend the money they've already raised wisely. [New York Times]