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No brand says "just be cool" better than our own, old-school denim brand Levi's, and their spring/summer collection is all about that sentiment. At the same time this season's lookbook is not too cool for school—the attitude is clearly advocating for fun as well. Both the men's and women's lines are tough with frayed edges and acid washes, and also playful with bright colors and prints plus jaunty hats. Maybe we'll call it happy cool. Whatever you call it, get an eyeful of all the goodness in the gallery.
· Levi's [Official Site]
· 21 Hand-Painted Leather Jackets at Levi's [Racked SF]