/cdn.vox-cdn.com/uploads/chorus_image/image/45356600/racked_placeholder.4.0.jpg)
Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
AETHER SF [TEASER] from Aether Apparel on Vimeo.
This video shows (briefly) how workers stacked three shipping containers on top of each other to create a crazy new Hayes Valley clothing store. Aether is an outdoor-clothing company, and the Hayes location is the brand's first-ever stand alone retail space. It's constructed from three 8-foot by 9.6 foot by 40 foot x 9.6' x 40' shipping containers and features a custom glass-encased cantilevered lounge, reclaimed oak floors, and a third floor conveyor system (robot?) to help customers down on the first floor. The company partnered with San Francisco architects and metal fabricators to build out the conceptual space. Stay tuned for a full report on the opening, which is tomorrow, January 24 at 489 Hayes Street.
· Aether [Official Site]
· Three-Story Hayes Valley Shipping Container Mystery Solved [Racked SF]