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Rickshaw Bagworks serves as one pick-up store; photo via Rickshaw Bagworks
Google is continuing its quest to encourage online shopping by recruiting local retailers to receive and pick-up parcels purchased online. The program stems from the tech giant's acquisition of BufferBox, a startup built to address the disappointment and stress triggered by missed delivery notices. Google tweaked the startup's locker model (which paralleled Amazon's and Walmart's Locker services) and has tapped local retailers to serve as middlemen. The stores aren't just doing favors—they stand to benefit from increased foot traffic. Participating SF retailers include Rickshaw Bagworks, Noe Hill Market, Dogpatch Cafe, and various 7-Elevens. Paired with Google's same-day delivery service, online shopping almost feels local.
· Google's BufferBox Expands Its Shipping Kiosk Service For Parcel Pickups To San Francisco [TechCrunch]
· BufferBox [Official Site]
· Google to Offer Same-Day Delivery to the Entire Bay Area [Racked SF]