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Alternative Apparel Is Incoming in Hayes Valley

Photo via <a href="http://www.alternativeapparel.com/lookbook">Alternative Apparel</a>
Photo via Alternative Apparel

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A mysterious sign at 424 Hayes that reads "Get Inside Me, December 2013" and bearing a mysterious graphic logo led the intrepid reporters at Hayes Wire to investigate what was going on. Turns out that's Alternative Apparel's logo, and before you go screaming "formula retail!" down the street while waving a flaming sweatshop tee, know that Alternative Apparel is a company out of L.A. that has just two retail locations, one in Venice and one in L.A. In other words, not to be confused with American Apparel, which was run out of the Mission a few years ago.

The Hayes space, which is the former home of Anna's market, will be its third storefront. The brand's garments (mainly tees and other comfy pieces), are ethically produced (no forced labor, no child labor, fair wages). If such things concern you, check out the company's page on "social responsibility." We'll let you know when they announce an opening date.
· Mysterious Tenant Teases at 424 Hayes [Hayes Wire]
· Jack Spade Backs Out of Opening Up Shop in the Mission [Racked SF]
· Jack Spade OK'd for 16th Street, in Love With Gentrification [Racked SF]

Alternative Apparel (coming soon)

424 Hayes Street, San Francisco, CA