clock menu more-arrow no yes mobile

Filed under:

Reserve in Store

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Gap and Banana Republic's Reserve in Store program has done so well that it's expanding to all BR stores and more than 200 additional Gap stores in 15 cities. The pilot project (which Racked tried out and loved) in San Francisco and Chicago was a success, and just one aspect of the brands' "omni-channel" approach going forward. [MarketWatch]