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Has all the talk of Black Friday franticness got you wanting to hole up at home with a cozy sweater and your laptop/iPad/mobile device of choice for the duration of the shopping insanity? Your timing could't be better, because San Francisco-based Shop It to Me not only just underwent a major redesign (it's so pretty now), it also launched its iPhone app. Now you can shop from 100+ stores for items that are on sale and only in your (or a giftee's) size, all from one website.
We told you all about the magic of Shop It to Me recently, but little did we know they had a whole new ballgame up their sleeves. Everything is now not only prettier, but it's also streamlined, easier-than-ever to use, and mobile.
We sat down for a chat with Shop It to Me founder Charlie Graham, who told us more about his motivation for a revamp:
Our mission has always been to be everyone's personal shopping system. The ecommerce space is very overwhelming right now. All the retailers are pushing things to you, along with all the the flash sale sites, and the brands are starting their own commerce sites. We thought: wouldn't it be great if something could find only the things you're really excited about and that are on sale? ...Plus, mobile has totally taken over in apparel shopping.
Indeed, a recent Gartner study found that mobile sales accounted for 55 percent of all sales in the 3rd quarter of 2013 and in October, an IBM study found that overall mobile sales increased by 60 percent since the 4th quarter of 2012.
What it all means for you is the ability to shop only the brands you like that are on sale in your sizes while cuddling beneath your down comforter. And of course, to have everything shipped directly to your door.
· How to Know When All Your Favorite Stuff Is on Sale All the Time [Racked]
· Shop It to Me [Official Site]
· Storenvy Gets a Second Wind Through the Holidays [Racked SF]