clock menu more-arrow no yes mobile

Filed under:

Instagram Direct

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Today, Instagram launched an direct-message-like new feature called Instagram Direct. Snapchat has a new competitor, and you now have a new means of sharing that special image that's meant only for that certain someone (or 15 someones). [Instagram]