Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
A team of interior-loving Bay Area women has launched Decorist—it's everything you love about blogs like Apartment Therapy and The Selby, shopping sites like West Elm and Joss and Main, along with affordable personal consultation from interior design experts.
When you visit Decorist, you're prompted to take a quiz that, like so many other interior and fashion sites, purports to determine your personal style. This one, though, delivered the most spot-on results we've experienced yet.
Personalization is at the heart of Decorist, founder and CEO Gretchen Wolfe Hansen says. "Your home doesn't need to look like a magazine. And you don't have to spend a lot of money for it to feel transformed. It just needs to be about you." Hansen says her team's market research showed that millions of women would love to hire an interior designer, but most feel they can't afford it. Decorist aims to bridge the gap.
The site's services range from a question answered for free to a $169 mini makeover. For the makeover, you upload pictures of your space and describe your style challenge and budget. Within 5 days, Decorist will create a custom design board for you with recommendations and a clickable shopping list. "Our beta consumers loved it," Hansen says. "Designers also love it because they get to focus on the creative part of the job."
When we tested it out, the recommendations were spot on style-wise, and the price points were refreshingly reasonable. If, like us, you're still lamenting the demise of Domino, Decorist just might be your new addiction.
· Racked SF 38 Best Home Goods Stores [Racked SF]