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Social Selling

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SF-based Stella and Dot yielded over $200 million in annual sales in 2013 by selling directly to buyers. (A big jump from the $550,000 it made in 2004, its first year in business.) These "trunk shows" are an updated version of the age-old Tupperware party, replacing kitchenware with jewelry and accessories. The company's model blends "ecommerce, social media, personal service and passionate earning" for the modern woman to buy (or sell) in the comfort of her own home. The average home seller ("stylist" in Stella and Dot jargon) makes $2,400 a year and over $100,000 in exceptional circumstances. [Cleveland]