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Alternative Apparel Is Now Open in Hayes Valley, and It's Pretty

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Photos by Patricia Chang

After a bit of a delay (it was originally scheduled for December 8), Los Angeles-based comfy clothing purveyor Alternative Apparel opened its Hayes Valley storefront on December 18. To celebrate the big day, threw a party where they named a local winner of its Alternative Grants series, which supports grassroots community improvement programs.

Out of five finalist, the winner was—drumroll!—Aaron Rowley and his electroloom, a concept for a 3D printer for clothing. He's the second-ever Alternative Grants recipient, and he wins a one-year membership at TechShop plus $1,000 cash. Congrats to Aaron and to Hayes Valley for scoring a retailer that's keen to invest in the community. Check out the gallery for a peek inside the new space.
· Alternative Apparel Opens in December in Hayes Valley [Racked SF]
· Techshop [Official Site]
· Alternative Apparel [Official Site]