clock menu more-arrow no yes

Filed under:

Get New Nail Art Colors Every Month With This SF-Based Startup

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Every Monday is Cyber Monday! Welcome to our new weekly series that highlights fashion and retail apps emerging from the Bay Area.


Photo via Nailette

Nail artists have a long history of devotion to colorful fingernails. Before glossy lacquer came packaged in little glass bottles, ancient civilizations used pigmented powders and flower petals to dye their nails. Nowadays, we don't have to try nearly as hard (although we're pretty sure some enthusiasts are incorporating flower petals). We can have those little bottles delivered straight to our doors monthy with a new service called Nailette. The online, subscription-based company is based out of SF and sends sample-size polishes (good for 8 to 12 applications). Two polishes will set you back $7.99 per month and a three-color box costs $10.99 per month (plus shipping).

Founder Lynn Wang consults with a panel of cosmetologists and aestheticians each month to finalize her picks for your box. You customize your package by selecting from options including skin tone and style aesthetics. You can also update customizations until the 20th of the preceding month and can skip a month by alerting Nailette by the 15th (also of the preceding month). Nailette currently sources from Essie, OPI, and Orly, which are all "3-free" (meaning void of DBP, formaldehyde, and toluene). Ultimately, this may not be the best service for those diehard Chanel (or, better yet, Jinsoon) polish fans. But it is perfect for the nail art chameleon and her ever-growing color collection.
· Nailette [Official Site]
· All Cyber Monday posts [Racked SF]