clock menu more-arrow no yes mobile

Filed under:

Is This the Most San Francisco Hoodie Ever?

The unicorn hoodie from the <strong>Most San Francisco Picture Ever Taken</strong> could be yours.
The unicorn hoodie from the Most San Francisco Picture Ever Taken could be yours.

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

If you visited SFist or Facebook or, well, the Internet in July, you saw the most San Francisco picture ever. The scene: Dolores Park, Google Glass, bikes and unicorns—UNICORNS!—prancing in the sunshine. Of course, it turns out that there was a totally reasonable explanation for the unicorns: They were filming a Kickstarter video to crowdsource funding for those rad sparkle hoodies they were wearing.

BeastWares — yes, the same company behind the Glitter Britches we told you about before Burning Man—met its Kickstarter goal in August, and the Bay Area company is now selling its unicorn-approved Incandescent Armor Hoodies in mercury silver and oil slick black for $150. BeastWares designer Phoenix McNamara tells us that she currently has all sizes in both colors ready for holiday shipping, but warns that stock is dwindling for some sizes because the jackets were produced in a fairly limited run. (In other words, order soon.)

Let's get real for a moment: $150 is pretty pricey for a hoodie. But you know that moment when you find yourself dancing to Mmmbop at an underground party in an abandoned shanty town overlooking the 280? This jacket is perfect for times like that. Each hoodie is handmade in California, there are both men's and women's cuts, and the cotton/lycra jersey knit lining will keep you nice and toasty in the moderate San Francisco chill.

Suddenly, it seems worth the money, right? If you can't imagine how you ever lived without one of these shiny numbers, hop over to BeastWares to snag your own.
· BeastWares [Official Site]
· There's Still Time to Buy Sparkle Pants for Burning Man [Racked]
· The Greatest Sweatshirt Ever Made Is Finally Back in Stock! [Racked]