Opening Day at Prabal Gurung x Target: Tons of Merch Remains

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

At the San Francisco City Target, a small crowd of 10 folks gathered in anticipation of shopping the Prabal Gurung x Target collaboration collection, and they had their pick of the litter. The women (plus one kindly male partner who assisted his female friend) grabbed armfuls of dresses dominated by florals and headed to the fitting room in 10 minutes flat. At 8:10, the Prabal area was completely empty of customers.

Grid View

Expand

• Ta Da! We have reached our destination.
• There was a small line.
• And we're in!
• The first SF shoppers
• A sparse turnout
• Lots of shoes remained.
• Florals by the armful
• One of everything...
• And they're all in the fitting rooms
• Zero line at the check out

Things picked up again around 8:25 as more people arrived and folks took second passes at the collection. Women were glad they'd taken the time to try things on because many of the dresses fit strangely, with full skirts and not enough cinch at the waist. Some colors were unforgiving: the black and red dress is harsh and neon undertones in the florals won't work for everyone.

The leather shorts seemed to be going fast, though sales folks were bringing more merch from the back. We also did not see the black and white lace top, the the black and white dress or the floral jacket, and there was no jewelry available at the City Target—it's only available at select stores. Plenty of blue leather jackets, floral sweatshirts, and floral dresses remained.

Lots of shoes remained, though the sizing was inconsistant. The (very cute we must note) watercolor pumps ran small, but the neon strappy sandals ran large.

Some of the fabric was refreshingly high quality: Many of the dresses like this floral one had a nice, substantial cotton feel. For others, fabric was an issue: Tank tops were a rayon that was rough to the touch. The watercolor shirtdress was poly and felt like it (though it looks chic on). The color block crew-neck sweaters were soft but seemed like they'd pill easily.

Did you shop the collab in the Bay Area today? We'd love to hear about it in the comments!
· Where to Shop Prabal Gurung x Target in the Bay Area [Racked SF]
· We're Live on the Scene at the Prabal Gurung x Target Launch! [Racked SF]