Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
After months of anticipation, the Prabal Gurung for Target collaboration officially hits stores today at 8am. Follow along below for Kristen Philipkoski's live, up-to-the-minute reports from City Target in the Metreon.
7:47am: I'm here! There's a tiny line. Literally ten people.
7:48am: And a few look like they're not necessarily here for the launch.
7:49am: Three more people just showed up.
7:52am: Two fashiony women wearing shorts with tights just walked right by, looked at the line curiously...and left.
7:55am: And now a guy talking to himself/anyone who will listen is harassing the line. He's talking about picking tomatoes and taking the bus to Wisconsin.
7:57am: We're up to 20 in line, including the chatty guy. Who just tried to rush the doors. Which are locked.
8:00am: And we're in!
8:01am: The chatty guy is bolting up the escalator.
8:02am: There he goes!
8:03am: These ladies have the place to themselves. They're grabbing giant armfuls, but it's civilized.
8:10am: They all seem to have floral dresses under their arms.
8:12am: The women hovering around the shoes are saying they don't see all the designs from the look book. "I don't see the black heels. Are there more shoes somewhere else?"
8:15am: And the shopping area is now empty. Everyone went to try stuff on.
8:17am: Worth noting: There's no jewelry here. It's only at select stores.
8:20am: Here's the line at the fitting room.
8:22am: I'm going to go investigate further (OK, shop.) Stay tuned for a follow-up report, coming soon.