This Norwegian Princess Is Right at Home in SF

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Known in European fashion circles for her sartorial savvy, Princess Mette-Marit of Norway brought her tastemaking skills to San Francisco on Tuesday, wearing a double braid that made her look like a native of our boho-loving city. Mette-Marit and her husband, heir to the Norwegian throne, were on an official visit to the Norwegian Seaman's Church as part of their U.S. tour, which focused on tourism, innovation, and technology.

The platinum blond evoked a Norse princess of yore with her tucked-under plaits and long coat. Mette-Marit's exceptional style comes as little surprise: Since 2012, she has been auctioning items from her personal wardrobe, including pieces by Prada, Gucci, and Marni on the Swedish fashion website Bloppis, donating all proceeds to Miljoagentene, a Norwegian charity that promotes youth education on environmental issues. A stylish recycler who cares about the environment, she may be Norway's princess, but she could just as well be a Bay Area sustainable style queen.
--by Esther Hahn
· Princess Mette Marit's Hairstyle is Pretty Hip in SF [HuffPo]
· All Beauty Posts [Racked SF]