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Image via American Giant
You remember American Giant. It's the San Francisco knitwear company that Slate lauded for creating "the greatest hoodie ever made," which has been sold out for months. The greatest men's hoodie, that is.
In April, we told you that the company had branched out from men's hoodies into men's t-shirts. Now, it's the ladies' turn—today, American Giant launched a collection of women's tees, tanks, and sweatshirts.
We caught up with American Giant's founder and CEO Bayard Winthrop to find out why women will ditch their old knits for the line's new offerings. According to Winthrop, the answer lies in the combination of quality and customer service.
First, there's the garment itself. Winthrop says the company is committed to "phenomenal fabrics, great construction, and great fit" at a consumer-friendly price point. (Currently, $19.50 to $89.)
Next, there's the fair trade aspect. Cotton for the company's tanks and tees is picked, ginned, yarned, knitted, dyed and finished in the US. The finished garments are manufactured here in California.
Then there's the lifetime guarantee. Winthrop explains that American Giant guarantees "any product, any reason, any time." (That includes pilling. We checked.)
What's next for the company?
In addition to the seven women's styles, American Giant released new french terry hoodies and jackets for men today. There's also a line of sweatpants in the works, talk of dresses (we practically begged Winthrop to add them to the line), and interest in special artist collaborations.
For now, however, shoppers should focus on the present: The women's range just became available this morning. Order your hoodies while they last.
· Heads Up: This Hoodie Will Sell Out [Racked SF]
· American Giant [Official Site]