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Bay Area residents may have a reputation for sporting shlubby t-shirts and hoodies, (thanks a lot, Zuckerbeg), but the San Francisco Chronicle reports that our fair city has a higher concentration of fashion bloggers than New York or Los Angeles. Independent Fashion Bloggers counts 350 self-identified San Francisco fashion bloggers, while New York has 1,287 and Los Angeles has 808. When you compare those numbers to the cities' populations, the Chronicle estimates that we have "at least three times as many fashion blogs per capita as New York, whose population is more than 10 times that of San Francisco."
That said, creating a fashion blog and creating a profitable fashion blog are two very different things. The Chronicle notes that 52% of bloggers make less than $1,000 a year from their blogs. In other words, most SF bloggers aren't Internet sensations like Aimee Song (who notably left the Bay Area for L.A..)
San Francisco's style bloggers also focus more on accessible fashion than their New York and Los Angeles peers. While Union Square may host the usual high-end labels you expect to see on a fashion blog — Chanel, Jimmy Choo, and soon (gasp!) Alexander McQueen—the labels you'll see on most local style blogs are more budget-friendly. If you're looking for affordable inspiration, San Francisco's army of bloggers may be your best defense against a boring closet.—Robyn Hagan Cain
· S.F. Dominates Fashion Bloggers [San Francisco Chronicle]
· Aimee Song and Her Style Return to San Francisco [Racked SF]