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East Bay resident Erica Tanov is a tastemaker in every sense of the word. She owns three eponymous retail shops (three of which are here in the Bay), designs a colorful women's clothing line, and recently launched a home collection. So it's little wonder that Martha Stewart Living tapped her for the magazine's June issue. A tour around her charming, Berkeley abode shows true grit behind her tastes and designs. Tanov buys and uses artwork created by students at Creative Growth, an Oakland-based nonprofit that provides art direction for adults with a range of disabilities, in the various threads of her life, both personal and professional.
The statement-making decor in her 1930s home (like this gorgeous brass-and-wood lamp, available at her Marin store) and her proficiency at layering pattern on pattern have us excited to snap up her home line, which will be available by the end of the month. The debut collection (a collaboration with Berkeley artist Emily Payne) will include bedding, pillow covers, and shower curtains. So click over for a taste of Tanov's world (warning: her home studio will incite deep pangs of interior envy) and mark that calender for when you can bring her interior savvy into your own home.—Esther Hahn
· Tastemaker: Erica Tanov [Martha Stewart]
· Erica Tanov [Official Site]
· Erica Tanov's Bedding Will Make You Very Sleepy [Racked SF]