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Fresh off the news that Apple submitted plans to move a flagship store a few blocks in Union Square (and the controversy that ensued), Apple revealed it's also on the move at Stanford Mall. Although these plans were submitted to the city of Palo Alto back in October 2011, they flew under the radar without a name attached. Now, with construction in high gear and an opening date not too far away (yet still unconfirmed), Apple reps say they do indeed have a new flagship in the works.
The 12,100-square-foot store will be a major upgrade for the mall's current Apple, which is small, cramped, and not considered a flagship. The relocation will also lend an escape from the similarly designed (and twice the size) Microsoft store that jarringly and dominantly sits one storefront apart from the current store. But with a giant glass facade and a prominent, standalone position, Apple will be overshadowed no more. Look for the new Stanford Apple to be a hotspot for product reveals and testing events.—Esther Hahn
·Apple Is Building A Beautiful New Store To Overshadow Microsoft In Palo Alto [TechCrunch]
·Shop Talk: Apple Store on the move at Stanford? [Palo Alto Online]
·Apple's Flagship Moving from Union Square to Union Square [Racked SF]
·Proposed Union Square Apple Facing Architectural Resistance [Racked SF]