Matt Bernson is Mulling a San Francisco Outpost

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New York-based shoe designer Matt Bernson is looking to expand his soulfully-made empire to the Bay Area. The celebrity-favorite, beloved for his cool-without-trying sandals and flats, told WWD that he's eying San Francisco, Boston, LA, Chicago and Dallas for his branded boutiques.

According to the article, Bernson wants to launch the new stores in "high traffic spots" with "interesting architecture." The designer would fit right in to any of San Francisco's four most stylish neighborhoods—Fillmore, Castro, the Mission, or Hayes Valley—but he should open his SF shop sooner rather than later. According to The New Fillmore, the city's formula retail ordinance requires conditional use approval before companies with 11 or more retail establishments in the U.S. can open in many San Francisco neighborhoods.—Robyn Hagan Cain
· Matt Bernson [Official Site]
· A Day in the Life of Matt Bernson [WWD]
· Matt Bernson is Totally Pro Mandal, FYI [Racked NY]