Betabrand Joins Online Retailers Putting Down Offline Roots

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Continuing with the trend of online retailers setting down roots at a brick and mortar location, Betabrand opened up a 6,000-square-foot shop on Valencia street in May. As an online entity, these guys have been known for their sense of humor, and the brick-and-mortar outpost is no exception. Says Urban Daddy:

It's like The Electric Kool-Aid Acid Test meets your eccentric uncle's closet in here—concrete floors, wood-slat walls, racks full of pinstripe sweat-blazers and disco pants (yes, those are disco balls in pants form).

Plus, there's an always-on photobooth. Sounds like pretty much the most fun a dude can have shopping. Check them out at 780 Valencia at 19th.
· A New Haberdashing Funhouse on Valencia [Urban Daddy]
· New Boutique: Betabrand San Francisco [SF Chronicle, subscription req'd]
· Bonobos Guideshop Is Here to Stay in SF [Racked SF]

Betabrand

780 Valencia Street, San Francisco, CA