clock menu more-arrow no yes

Filed under:

Jockey-ing for Market Share

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Jockey has developed a "3D" approach to bra sizing, and it's blowing Matt Lauer's mind. Head over to Racked National to find out how Jockey's new system avoids the dreaded quadra-boob, and why Lauer can't wrap his head around the do-it-yourself fit kit. [Racked]