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Oh, Mon Dieu! Saint Laurent Plots Return to San Francisco

Will the new Saint Laurent be harder, better, faster, stronger than the old shop?
Will the new Saint Laurent be harder, better, faster, stronger than the old shop?

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Saint Laurent is San Francisco's high-fashion prodigal son. For years, the design house clothed the city's style mavens at its boutique on Maiden Lane. The De Young Museum even hosted an Yves Saint Laurent retrospective following the designer's death in 2008. Sadly, our city's love for Saint Laurent was not enough to keep the boutique open. In 2009, SF Appeal reported that the company would quietly exit its Union Square location because the rent was too damn high.

A lot has changed in the last four years. The brand bid adieu to Stefano Pilati and the YSL name, and said bonjour to Hedi Slimane (former head of Dior Homme) and the retro moniker Saint Laurent Paris. Slimane's menswear background is noteworthy because, according to Women's Wear Daily, Saint Laurent will open its first men's store in the US on Post Street in Union Square this fall. This is arguably in addition to the rumored Saint Laurent boutique planned for Geary Street.

Are you ready to welcome YSL—er, Saint Laurent Paris—back into the San Francisco fashion fold or are you bitter that it left in the first place?

· Saint Laurent Paris [Official Site]
· Saint Laurent Opening in SoHo [WWD]
· Saint Laurent's Soho Flagship Has Arrived [Racked NY]