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Can your neighborhood be represented by a designer brand? Recently, fashion blogger Paula Mangin wrote, "Each [SF] neighborhood is like a different fashion brand, with its own feel, image, price-tag, following." She went on to tie Prada to Pac Heights, Tory Burch to Cow Hollow, and Rachel Comey to Bernal Heights. At first glance, the labels ring true--because let's face it, if you can buy the most prime real estate, you can splurge on Moda Operandi.
But readers on popular neighborhood blog Bernalwood are fairly up in arms, taking the association to heart and ultimately rejecting the well-crafted, vintage-inspired line (one of David Bowie's faves) as theirs. With closer inspection, the comparison is a compliment, not a snub. Sold through a few of SF's finest, including Conifer, ACRE/SF, and Azalea, Rachel Comey is indie and small batch. Perhaps the perfect match for the up-and-coming, eclectic Bernal Heights.—Esther Hahn
·Moving West, With Analogies [blank stare, blink]
·If Bernal Heights Were a Women's Fashion Brand, Would It Look Like This? [Bernalwood]
·Rachel Comey [Official Site]