Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Following in the footsteps of retail giants Target and Walmart, Pittsburgh-based American Eagle Outfitters has opened a corporate office and tech center in SF. The strategy behind the move is to be closer to tech partners, allowing for a more seamless online-user experience. Coming off of weak Q1 sales, AE hopes to rebound through new technology that aims to improve efficiency and brand loyalty. As the line between ecommerce and brick and mortar continue to blur, fashion brands must turn tech-savvy. And there's no better place than the Bay to find the magic formula.—Esther Hahn
·American Eagle opens San Francisco tech lab [The San Francisco Business Times]
·Target Opens a Tech Center in San Francisco [Racked SF]
·@WalmartLabs Buys Two Startups, Asserts Tech Superiority [Racked SF]