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Apple Hires Former Yves Saint Laurent CEO Paul Deneve

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Image via GigaOm

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It might seem odd for a fashion house exec to land at Apple, but Paul Deneve, is actually returning to his roots. He worked at Apple in Europe for seven years in the '90s before departing tech for the world of fashion. And now, after just two years at YSL and previous stints at Courrèges, Nina Ricci and Lanvin, Deneve is headed to Cupertino.

He'll work on "special projects" as a vice president and will report directly to Apple CEO Tom Cook, according to W. Francesca Bellettini, executive director at Bottega Veneta, will take over Deneve's position at YSL. Welcome to the Valley, Deneve! Here's hoping you up certain CEOs' fashion games.
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