Custom Online Suit-Seller Indochino Opens SF Pop-Up Today

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The concept of buying a custom-crafted suit completely online is one that the web-savvy, SF man can embrace. But for those who still want a fit specialist (and to actually feel the clothing fabrics) rather than using a DIY measuring kit, Indochino, a bespoke menswear, ecommerce brand that specializes in custom suits, has opened up a pop-up retail shop in Union Square at 117 Post (next door to Gump's). From today, August 14, through to the 29th, take advantage of the "traveling tailor" and build an online profile that ensures seamless, one-click orders for all future purchases. Drop-ins are welcome but book an appointment here for efficiency's sake.

We met with Kyle Vucko, CEO and co-founder of Vancouver-based Indochino, at the pop-up's launch party and asked how his business model fares in our jeans-and-tee-tech-startup landscape. He said that although SF favors casual style, a trend toward louder colors mixed with blazers has emerged. "There's a lot of flair here in SF, and guys are really gravitating toward personalization in style choices," Vucko explained. Instead of wearing the full, three-piece suit, the Bay Area customer often opts to wear the bespoke pants and jacket with a t-shirt for a relaxed take on business casual.

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The brick-and-mortar location provides the brand an opportunity to educate the customer on current trends and proper fit. Together with a tailor, the customer can choose fabric, color, collar, lining, button placement, a 40-character monogram (on the inside panel of the jacket), and more—all included in the price of the suit, starting at $429. This season's theme is the "Modern Dandy," influenced by the 1920's and the Great Gatsby. If a loud tweed pattern is too much, choose an art-deco print lining instead. And Indochino stands by its "fit promise" which covers alterations (even by a local tailor) or a completely new garment if the fit is off (whew, that takes the pressure off self-measuring).

The six-year-old brand that began with only suits continues to expand and evolve. Now the collection includes bespoke chinos, peacoats, trenches, blazers and accessories. Our favorite find from the launch was a Lanvin-esque flower boutineer ($39), the perfect final touch for the well-dressed man. And what else is on the horizon for Indochino? Vucko hinted at the possibility for a more permanent tailor location, very similar to the Bonobos Guideshop.
·Indochino [Official Site]
·Indochino Traveling Tailor [Official Site for SF Appointments]
·Bonobos Guideshop Is Here to Stay in Union Square [Racked SF]