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Guys Who Hate Shopping: This Website Will Do It for You

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Image via BRANDiD

Brandid, a new e-commerce site, is offering personal shopping services for men who don't have the time or patience for shopping—which seems to be most of the men we know. The company is targeting to the goal-oriented male with the slogan "Kick Shopping's Ass." Customers are paired with a "specialist wardrobe augmentation technician" (SWAT, aka personal shopper), and the guy chooses items that are delivered to his door. Hey pays only for the items he keeps, and returns are seamless and free.

The founders tested the website in London, which, they say, was a tough market to break. But once the site gained traction, they felt ready to launch in the United States and relocated to San Francisco. Brandid presented its e-commerce model at this week's TechCrunch Disrupt's Battlefield stage and is available now in the Bay Area by invite only. Look for Brandid in more cities coming soon, as well as brand collaborations and exclusive sales.
· Dude-Friendly E-Commerce Site BRANDiD Rolls Out Personal Shopping For Guys At TechCrunch Disrupt [TechCrunch]
· BRANDiD [Official Site]