clock menu more-arrow no yes

Filed under:

Snag Your America's Cup Swag Before the Kiwis Beat Oracle

New, 2 comments
Head to Piers 27/29 to pick up your limited edition America's Cup swag, and then watch the races for free on the giant screen.
Head to Piers 27/29 to pick up your limited edition America's Cup swag, and then watch the races for free on the giant screen.

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

After a year of racing on the Bay, the 34th America's Cup will set sail out of San Francisco this week; possibly even today. The Kiwis (officially known as Emirates Team New Zealand) only need two more wins to take home the cup and bragging rights; Oracle Team USA needs eight wins to prevail. It doesn't look so good for Larry Ellison's boys, which means you'll have to scramble if you want to stock your home with America's Cup-branded merchandise to commemorate the year that the AC72s took over the water.

Gift shops at both America's Cup Park and America's Cup Village will sell you all the sailboat-emblazoned t-shirts, hats, and foam fingers you ever wanted to own, but we know what Bay Area shoppers really crave is a high-end collaboration. (Um... Target and 3.1 Phillip Lim-sanity, anyone?) With that in mind, we've found four luxury collabs to commemorate this year's competition.

1. The Limited Edition Louis Vuitton Neverfull

This is the bag you never knew that you needed, and for $1430, maybe you still don't need it. But, wow: It. Is. Beautiful. Even if you don't like logo-laden designs, this bag is less look-at-me-luxury and more check-out-my-San-Francisco-pride. What makes it extra-exclusive is the fact that it's only available at the Louis Vuitton Cup pop-up shop in America's Cup Park at Pier 27/29, and the pop-up closes when the competition ends.

2. Nespresso Maestria Limited Edition Machine

Nothing says "I love sailing and coffee" like a Nespresso Maestria Limited Edition machine. Yes, Nespresso found a way to out-fancy its already fancy coffee makers with a black aluminum machine that features the America's Cup logo and a bunch of tiny flags. For $699, you can own "the ultimate collector's item for the true sailing fan." There are only 800 of these on the planet, and each machine is individually numbered. The machine is available at both the Nepresso pop-up cafe in the America's Cup Park and at the permanent Nespresso Boutique Bar at 90 Grant Avenue.

3. Paolo America's Cup Shoes

San Francisco-based shoe line Paolo designed a men's shoe to commemorate the competition. The leather lace-up dress shoes, available in blue and black, feature a laser-engraved ship and ocean scene on each toe cap, and purple soles with a San Francisco seal. Compared to some of the other limited-edition items, the shoes are a steal at only $279. Unfortunately, the company (known for its small batch approach to shoe design) made less than 100 pairs of these, and some sizes have already sold out.

4. Prada Luna Rossa Sunglasses

The Prada-sponsored Luna Rossa sailing team lost the Louis Vuitton Cup (and the chance to challenge Oracle Team USA in America's Cup), but the end of the Italians' run in the competition didn't mean the end of the Prada Luna Rossa store inside America's Cup Park. Tucked inside the Flying on Water exhibition building, the Luna Rossa store sells sporty ready-to-wear apparel, shoes, leather goods, eyewear and the new Luna Rossa fragrance. On the right side of the store, you'll find a wall of sunglasses ($220-$260), which includes several styles that are exclusive to the America's Cup Park shop.

Assuming that you have the cash to splash on these pricey pieces, you'll be the envy of all your sailing-obsessed, luxury-loving friends. Time, however, is of the essence. The stores will close when the racing is over, and the races will end no later than Saturday, September 21.
· America's Cup [Official Site]
· Get a Ltd. Edition Louis Vuitton Neverfull at the America's Cup Pop-Up [Racked]
· Look for U.S. America's Cup Yachters Sporting Banana Republic [Racked}

Louis Vuitton

150 Stockton Street, San Francisco, CA 94108 415 399 9001 Visit Website

Pier 27/29

Pier 27, San Francisco, California 94111