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Rachel Zoe gets paid to dress up beautiful people (herself, included) in clothes that only exist in most peoples' dreams. But you don't have to watch from the sidelines—try your hand at piecing together looks for all occasions with Covet Fashion, an app developed by Burlingame-based Crowdstar to combine fashion styling and shopping with a little competition and gaming. Even Zoe (who consulted on the app's development) is in on the fun, offering fashion advice and judging the user-generated outfits entered in the contests. "I think [the app] has the potential to change the way people discover and interact with fashion," Zoe said.
Its easy to get started, just download the app onto a phone or tablet (available throughApple and Google), create a profile and start styling outfits, choosing from more than 80 designers' collections, including Cynthia Rowley, Sigerson Morrison, and Rebecca Minkoff. You "buy" outfits with points that you accrue or purchase. You can also use points to enter events and contests. More than just a game, Covet Fashion is an opportunity to interact with clothing and accessories before shelling out real cash, which is the end goal for the brands that collaborate with the app. Seeing the items on a model-like figure doesn't exactly provide a realistic image of how they will fit various body types. But it's a fun distraction for that daily slog on public transit, and a visually appealing, creative outlet for your repressed inner stylist.
· Covet Fashion [Official Site]
· All Cyber Monday posts [Racked SF]