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The snowboard makers of Burton have opened their second Bay Area retail outpost at 1630 Haight Street, between Belvedere and Clayton. Entering the store is like walking into rural Vermont of decades past, complete with replicas of maple sugar shacks and family-owned general stores. Boots and bindings are hung from a wall of stacked firewood, and shelves of merchandise are peppered with maple syrup cans and old camping equipment.
The standout design aspect is the customized model train that travels around the perimeter of the store from Burton headquarters in Vermont to San Francisco with stops at snowboarding resorts and tourist landmarks.
Oh, and snowboards! They have those too, plus boots, bindings, coats, apparel, accessories and bags, plus look for limited-edition items, collaborations, and one-of-a-kind pieces. They sell gear for men, women and kids.
In November, Burton also opened a flagship store in Berkeley at 1840 Fourth Street—it's even bigger and carries a wider selection of merchandise than the Haight store. But it doesn't have a train.
· Burton Opens Berkeley Location, SF Haight Store to Open Soon [Racked SF]
· Burton Will Open Flagship Stores in SF and Berkeley This Fall [Racked SF]
· Burton [Official Site]