Levi's Is Getting Into the Men's Underwear Business

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Just in time for Valentine's Day, local powerhouse Levi's is creating a line of men's undies. The denim brand is already selling cute boxer briefs (and socks) for men in the U.K., prominently featuring the Levi's name along the waistbands and above the ankles on the socks. The U.S. version, WWD reports will be available this fall.
· Levi's Entering Men's Underwear Category [Women's Wear Daily]
· Levi's tries on men's underwear [The San Francisco Business Times]
· Levi Strauss & Co. [Official Site]