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Tory Burch Is Making Fitbit Fitness Trackers Chic

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Welcome to Racked's Fitness Week: five days of workout coverage, so that you can start your New Year's resolutions off right.

Photos via Fitbit and Tory Burch

If your major reason for not wearing a fitness tracker is because it doesn't match the rest of your arm candy, then you're in luck. SF-based Fitbit is partnering with Tory Burch to release an accessories collection that will include pendants, bracelets, necklaces, and wristbands and will be compatible with the Fitbit Flex trackers (sold separately for $100). "The fusion of fashion into technology will be an important part of the widespread adoption of wearable technologies, like Fitbit products," said James Park, CEO and co-founder of Fitbit. No word yet on how much the Tory Burch pieces will cost but expect them to be comparable to the brand's other accessories. The new line is scheduled to launch this spring and will be available to purchase through both brands as well as through their retailers.
· Fitbit [Official Site]
· Tory Burch [Official Site]
· All Fitness Week 2014 posts [Racked SF]