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Cat Seto Is Collab Happy with Chronicle Books and Land of Nod

A sneak peek at a new fall collection; photo via <a href="http://www.fermeapapier.com/">Ferme à Papier</a>/Instagram
A sneak peek at a new fall collection; photo via Ferme à Papier/Instagram

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Cat Seto —the design mastermind behind stationery boutique Ferme à Papier— is launching a new collection just in time for the upcoming holiday season. But you won't find the new goodies at the Russian Hill store; rather you'll have to visit Chronicle Books stores (and affiliated retailers like Books Inc.) for designs created exclusively for the SF-based, indie publisher.

The collaboration stems from "[wanting] to do something 'joie du jour' based off of [Ferme à Papier's] mission statement, which is enjoying the everyday — the little joys," Cat tells SFGate. The collection is comprised of notecards, a journal, and a box of over 100 adhesive labels. And it isn't the only recent collaboration for the multi-tasking and multi-talented designer: she has also released an equestrian-inspired line of bedding with Land of Nod. Catch her where you can, whether that's at the Polk Street boutique or in stores nationwide.
· Cat Seto's Ferme à Papier line gets into the holiday spirit [SFGate]
· Celebrate Snail Mail at This Luxe Paper Boutique With 20% Off [Racked SF]

Ferme à Papier

2406 Polk Street, San Francisco, CA 94109