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Have you ventured into the new Azalea outpost in the Mission yet? Though it's only been open for two months, the boutique is already shaking things up with a Classic Specs shop-in-shop. The Brooklyn-based eyewear brand —which has drawn both compliments and complaints for its similarities to the Warby Parker model— designs and manufacturers eyewear starting $89 (prescription lenses included).
Most of Classic Specs's business comes from website customers using the try-on-at-home service, but the company has been experimenting with retail partnerships to offer an instant gratification option in a few lucky cities. So far, they have shop-in-shops in Brooklyn, Venice, and SF. Patrick Briggs, the company's head of marketing, tells Racked that the pop-up model works for Classic Specs because it "maintains existing small businesses and the character of the community while providing new products to SF consumers." For now, Azalea on Valencia is the only spot in SF where you can try on Classic Specs in a store, but Patrick says that they will open a second shop-in-shop within the original Azalea in Hayes Valley next month.
· Classic Specs [Official Site]
· Azalea Blooms With a New Shop on Valencia [Racked]