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Each new incarnation of the iPhone —or any smartphone for that matter— creates a demand for smartphone cases, but the latest iPhone iterations have also opened market opportunities for denim manufacturers. The reason? The new phones are too big to fit in many skinny jeans pockets. ABC-7 reports that several denim brands, including SF-based Levi's, are working with their design teams to make their jeans more compatible with larger phones. If you regularly tuck your phone into your jeans, relief is only a season (or two) away. Just keep in mind that pocket proportions affect how your butt looks in your jeans. Before buying all-new jeans to fit your 6, be sure that those bigger pockets flatter your assets.
· The Big Money, High-Stakes iPhone Case Race [Racked]
· The 13 Best Places to Buy Denim in San Francisco [Racked]