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Is Apple Afraid that the Apple Watch Will Fail?

Photo via <a href="https://www.apple.com/watch/">Apple</a>
Photo via Apple

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Inquiring minds will want to know how the Apple Watch sells when it's released early next year, but Bloomberg reports that Apple plans to make that nearly impossible. It's not because the tech giant is nervous about the product's performance. "I'm not very anxious in reporting a lot of numbers on Apple Watch and giving a lot of details on it because our competitors are looking for it," CEO Tim Cook explained via conference call.

On the other hand, burying the watch's sales numbers into the financial statement's "other products" category (iPod, Apple TV, Beats, etc.) puts the ball firmly in Apple's court for sharing a win or a loss. One analyst forecasts that Apple could sell 30 to 60 million smartwatches in 2015. If that projection actually proves true, then —multiplied by $349— Apple will certainly have a number to brag about come the year's end.
· Want to Learn About Apple Watch? Go to 'Other Products' [Bloomberg]
· Good and Bad Predictions About Upcoming Apple Product Releases [Racked SF]