This Startup Wants To Be Nasty Gal for Guys

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

A new street-style brand for guys launched today to offer fashion forward men's clothing at affordable prices. It's called Jonny IV, and though it's based in LA, the company already has its eyes set on investments and funding from local VC firms. The startup is taking its cues from Nasty Gal, the e-commerce site with SF roots that completed its $40 million Series B in 2012. After four months of beta testing, JONNY IV has seen a month-by-month growth rate of 170%, and anticipates $1 million in revenue by the end of the year. And with VCs' growing interest in menswear brands, it's likely that Jonny IV will meet its funding expectations. But that begs the question, "Are these fashion tech startups in it for the fashion or for the funds?" According to founder and CEO Eugene Kang, the brand is really focused on the user experience. So perhaps none of it matters as long as the customer is happy.
· Jonny IV [Official Site]
· Startups [Official Site]