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Is Betabrand the Brooks Brothers of Bike Clothes?

Image via <a href="http://www.betabrand.com/collections/bike-to-work/womens-reflective-plaid-bike-to-work-shirt.html">Betabrand</a>
Image via Betabrand

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San Francisco streets have become bike-friendlier over the years, and with the increased number of bikes on the road comes a greater demand for bike-to-work apparel. Enter Betabrand, the SF-based online clothing community. Though the company makes plenty of non-bike clothing, the New York Times recently observed, "There are so many products that its Bike to Work web store looks like a Brooks Brothers catalog held under a black light: its meeting-friendly navy blazers, charcoal trousers and plaid shirts feature accents that blossom into radiant glow in nighttime traffic."

Betabrand's current selection skews more practical than fashion-forward, but the company is always looking for new ideas. (As the Times notes, Betabrand releases new bike clothing about every six weeks.) Do you think you could design better a better bike ensemble? Then submit a design to the company's Think Tank. Garner enough votes, and your look could ascend to the rarefied ranks of Suitsy status, with a shot at actual production. Because if San Francisco is going to be a leader among cycling cities, we should also be a leader among stylish cycling cities, right?
· Cyclists Go Glam Into the Night [New York Times]
· Mapping the Story of San Francisco's Bike Lanes [Streets Blog]