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Can Lululemon's former lead designer make lightning strike twice? Shannon Wilson is betting that she can. Shannon, who is married to Lulu founder Chip Wilson, has a new retail venture with Chip's son, J.J. The brand is called Kit and Ace, and it's focused on high-end tees and tanks in a monochromatic palette. (The current offerings are white, grey, and black.) Reuters says the Kit and Ace style is "'technical' luxury: cashmere-blend casual wear that is pre-shrunk, washable and durable." The company, which despite its share Wilson connection is independent of Lulu, describes itself as bridging the divide between "what you want and what you need."
Though Kit and Ace just opened its first retail space in Vancouver in July, Reuters reports that there are plans for five new shops across North America in November. More importantly, the company will launch pop-up style outlets in six cities in the coming months, including Toronto, New York and San Francisco. The pop-ups are just placeholders while the company looks for permanent locations in the cities, so you can look for news about a regular retail location soon.
Correction: An earlier version of this article identified Kit and Ace co-founder Shannon Wilson as Sharon Wilson.
· Kit and Ace [Official Site]
· Lululemon Founder's Family Bets on Casual Luxury with New Retail Venture [Reuters]