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Holiday parties will start in a little over a month, so it's time to start thinking about what to wear. For the ladies, that means a never-ending cycle of dresses. For the gents, dressier occasions warrant a dapper shirt-and-jacket combo. If you're a dude who's tired of stores and the ill-fitting off-the-rack options, San Francisco's Trumaker wants to be your semi-bespoke tailor.
Mark Lovas, a Bonobos alum, launched the online-offline hybrid to create the ultimate menswear experience for customers. (He certainly understands the space; Mark was responsible for those awesome Bonobos Guideshops.) Unlike standard made-to-measure, Trumaker offers a pre-selected assortment of shirts and jackets. The company chooses fabrics, styles, and details, and then produces garments to a customer's specific measurements. And the prices are surprisingly reasonable. Shirts run $98 to $185, and blazers are $495 to $825.
For the customer, the process starts with a visit from a Trumaker outfitter. The outfitter takes the client's measurements and outlines the apparel options and fabrics. (There's a HUGE lookbook with fabric swatches so you can actually touch the fabrics.) After the initial order, shoppers can reorder on their own, or call up the outfitter for additional coaching. It takes 3-4 weeks to receive an order, and Trumaker guarantees the fit. If a shirt doesn't fit, just send it back. If a blazer isn't perfect, they will give you a $100 reimbursement for alterations.
Trumaker isn't the only custom game to emerge from the Bay Area, but it certainly warrants your consideration. The company is using luxe textiles like Donegal tweed and cashmere-cotton to make custom, modern looks under the four-figure mark. (Similar pieces would cost up to twice as much off-the-rack.) Between great service, fantastic fabrics, and modest prices, there's no reason to to be stuck buying clothes that don't fit.