Isabel Marant Casually Mentions an SF Store Like It's No Big Deal

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After more than 20 years at her own label, Isabel Marant has some great stories about her time in the fashion industry. The French designer recently reflected on her experiences and how she achieved success in an interview with Business of Fashion. She discussed the advice she received in fashion school (never design anything that she wouldn't wear), the importance of consistency in her rock-n-roll boho-chic aesthetic, and the turning point in her career (when Emanuelle Alt started styling the brand). It's your standard designer interview: Where sales have been strong, how Internet sales are growing, her plan to open a store in San Francisco. Yeah, she just snuck that in there like it wasn't monumental news.

Currently, Marant's only U.S. boutiques are in New York and Los Angeles. There's no word yet on where she might set up shop in San Francisco, but we'll update you as soon as we find out.
· Isabel Marant [Official Site]
· Isabel Marant Says Build a Strong Base and Stay Focused [Business of Fashion]