Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Williams-Sonoma is returning to its roots this weekend with a landmark store and cooking school situated at the same site where it all began in Sonoma. The new digs open Saturday, October 4th, which just happens to coincide with founder Chuck Williams' 99th birthday. (The company is holding a complimentary pancake breakfast for the general public at Sonoma Plaza from 8:30-9:30am to celebrate.)
The store is housed at 605 Broadway in Sonoma in the original shop and residence where Chuck Williams worked and lived in 1956 when he founded the brand. With business booming two years later, Williams moved the flagship to San Francisco to keep up with demand. Now, the company will once again call the city of Sonoma home with the store/museum/cooking school hybrid space. The space will include a WS Home showroom, an open-air edible garden, and a fully-equipped outdoor kitchen and pizza oven. Taking your foodie friends wine-tasting in Sonoma? This flagship will be worth an afternoon detour.
· Williams-Sonoma [Official Site]
· Storecasting [Racked]