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- Deena Varshavskaya originally hails from Siberia but now makes her home in San Francisco where her startup Wanelo is based. [Photo via Instagram]
- Deena faced rejection 40 times before she found the right investors to back her social shopping app with $14 million in venture funding. [Isabel Marant Owel color-block knitted sweater,
- Stores like Nordstrom, Sephora, Nike, Free People, Crate & Barrel, ModCloth, Yoox, Forever 21, and Nasty Gal (plus 300 others) have all added Wanelo buttons to their sites. [Follow the Flock Motorcycle Jacket,
- The app is meant to work like a shopping mall for the ecommerce age—meaning that the user can discover and browse high-end and indie brands on one platform. [Francesco Ballestrazzi Feather Ear Piece in Black,
- Wanelo also curates a feed for the user based on products viewed and saved. [I Love the 90s Crop Top, $42 at Nylon Magazine]
- Currently, 90 percent of Wanelo's 11 million users are women, and half of these (mostly mobile) users are between the ages of 18 and 24, SF Business Times
- The next step for the startup is to tap an older demographic by adding more value and more utility to the app's functionalities. [Trina Turk Ali Wrap in Blush Pink, $